A quick pulse-check on the logistics and materials for our 3/2 session.
- Fundraising Path: Overview of the two-application “Aggie Funded” process (Bayley).
- Web Presence: Landing page draft with dual-button functionality (Jonathan).
- Media: Latest video exports and impact samples (Eric).
- Logistics: Jamie’s 3/2 invite (Anthony) and the 2027 travel itinerary skeleton (Patty).
- Messaging: Tagline options (Jonathan) and Benevity donor-routing language (Marc).
Opening: 3/2 Meeting Objectives
The three “finish line” goals for this committee meeting.
- Finalize Approval: Authorize the campaign submission.
- Asset Alignment: Ensure all creative and technical pieces are ready for the queue.
- Schedule: Confirm the official launch dates.
Campaign Launch: Action Item Tracker
| Status | Gate # | Decision Item | ||
| 5 | Page Staging | Bayley | USU fundraising page staged for review. | |
| 6 | Interviews | Team | Footage captured (Eric, Marc, Bayley, Anthony). | |
| 6 | Post-Production | Eric | Video assets edited and ready for final assembly. | |
| 1 | Branding Lock | Committee | One canonical name & “Usage Rule” paragraph. | |
| 2 | Message & Tagline | Jonathan | Final primary tagline + social media alternate. | |
| 3 | Outreach Plan | Channel Leads | Assigned owners for IG, FB, LinkedIn, & Dane G. | |
| 4 | Fundraising Goals | Bayley | Numeric goal + “What this funds” statement. | |
| 5 | Page Layout | Bayley/Ricky | Final approval of two-button flow. | |
| 6 | Creative Assets | Eric | Final approval of main video + social B-roll. | |
| 7 | Bayley | List of 3 past recipients + outreach schedule. | ||
| 7 | Article Creation | Marc | Narrative linking Creative Vision to Ruthellen. | |
| 8 | Governance | Marc | Instructions for Benevity/EIN donor routing. |
Four Corners Creative Vision
Gate Details (* Prioritized items)
* Gate 1: Branding Lock
Overview: Establishing a unified identity to prevent brand confusion.
- Decision: Confirm primary program name (currently “Four Corners Creative Vision”) and secondary usage (e.g., “Passage”).
- Goal: Declare one canonical name for all public assets.
- Output: A one-paragraph “Naming & Usage” rule for all future docs.
* Gate 2: Message & Tagline Lock
Overview: Selecting the core “hook” for our digital headers and video CTAs.
- Decision: Choose one primary tagline and one alternate for social posts.
- Input: Options provided by Jonathan.
- Output: Final text and a map of where it will appear (Video, Web, Social).
* Gate 3: Outreach & Amplification Plan
Overview: Defining who “pushes the button” on social media and who helps spread the word.
- Decision: Confirm channel owners (IG/FB/LinkedIn) and major-donor outreach (Dane Graham).
- Strategy: Use IG “Collaborator” features and local artist networks.
- Output: Assignment list of posting owners and first-wave amplifiers.
Gate 4: Fundraising Mechanics & Goals
Overview: Defining our financial target and the impact those dollars will have.
- Decision: Set the numeric Aggie Funded target (estimated $7k–$8k per trip).
- Context: 30–45 day campaign length; “keep what you raise.”
- Output: A clear “Goal Statement” for the campaign page and donor ask.
Gate 5: Page Architecture Approval
Overview: Approving the donor journey and web layout.
- Decision: Finalize the dual-button flow (Aggie Funded + Endowment).
- Status: Review progress from Bayley and Ricky’s team.
- Output: Confirmed page owners and a final copy-edit checklist.
Gate 6: Creative Asset Approval
Overview: Greenlighting the visual stories that will represent the program.
- Decision: Approve the “Minimum Viable” video set (2-minute main + social cuts).
- Action: Assign B-roll needs (e.g., Blanding traffic footage).
- Output: Final edit list and “Learn More” CTA confirmation.
Gate 7a/b: Testimonials & Narrative Assets
Overview: Connecting the campaign to student success and the Ruthellen legacy.
- Decision: Confirm the process for capturing past recipient stories.
- Action: Leverage USU tools to locate and contact alumni.
- Output: Assigned outreach lead and deadline for the first three testimonials.
Gate 8: Benevity & Governance
Overview: Ensuring corporate giving instructions are technically sound.
- Decision: Finalize the wording for USU EIN-level giving and subsequent designations.
- Output: Confirmed instructional text for corporate donors.