April 6, 2026
Location: Zoom | Time: 12:00 PM MT
Opening: April Meeting Objectives
- Finalize Launch Assets: Approve the deferred web architecture and primary taglines.
- Kickoff Coordination: Initiate planning for the October 1, 2026, in-person event in Blanding.
- Asset Sync: Coordinate the legal fund agreement with the finalized branding assets.
🚀 Campaign Launch: Action Item Tracker
| Status | Gate # | Decision Item | 👤 Owner | 🎯 Success Criteria (The “Output”) |
|---|---|---|---|---|
| 🟢 | 1 | 🔐 Branding Lock | Committee | Complete: Canonical name established; “Ruthellen” is one word. |
| 🔵 | 2 | 💬 Message & Tagline | Jonathan | Deferred: Final selection of primary tagline and social alternates. |
| 🟡 | 5 | 🌐 Page Layout | Jonathan/Bayley | Approve two-button donor flow (Immediate Fund vs. Endowment). |
| 🟢 | 6 | 🎬 Creative Assets | Eric | Complete: Core video and student interviews ready for staging. |
| 🟢 | 7 | ✍️ Article Completion | Marc | Complete: Narrative ready for USU Magazine publication. |
| 🟡 | 4 | 📋 Travel Estimates | Anthony/Jami | Review Jami’s travel cost estimates for the TRIO-aligned itinerary. |
| 🟡 | 8 | 🎯 Corporate Fundraising | Marc | Instructions for EIN Benevity routing |
Gate Details
Gate 5: Page Architecture & Branding Sync 🌐
- Action: Bayley to share the Multiple Donor Expendable Fund Agreement with Marc. This ensures all legal fund language reinforces the taglines, talking points, and assets now under Branding Lock.
- Donor Journey: Finalize the two-button architecture linking video CTAs (e.g., “Learn More”) to either the Aggie Funded crowdfunding bar or the long-term scholarship fund.
Gate 6: Creative Asset Refinement 🎬
- B-Roll Audit: Update the core video by replacing AI placeholders with authentic footage of the Blanding blinking red light.
- STEAM Integration: Ensure the video assets clearly signal that the program serves a broad student base (STEAM) rather than only dedicated art majors.
Gate 7: The Ruthellen Legacy Narrative ✍️
- Biographical Integration: Marc’s finalized article will serve as the primary narrative to bridge the distance between the Four Corners and national creative centers.
- Namesake: All materials must honor Ruthellen Pollan, the artist and educator who moved from New York to found the art program on the San Juan Campus, advocating for travel as a vital “experiential awakening.”
NEW GATE: Logistics: Travel & Federal Alignment 📋
- Grant Sync: Jami to update the committee on how these estimates fit into the September 1st federal grant submission.
- Itinerary Review: Anthony to present the refined San Francisco itinerary.